Johnny Walker – Scotch Tasting Event Held At The Taj West End
I have no idea how any one would have my residential address within 3 weeks of me taking up a house in Bangalore. Indeed it’s a time to wake up and see how far marketing has gone and how soon information is exchanged in any form. Why do I say this? I got an invitation to attend the Johnny Walker Scotch Tasting Event Held At The Taj West End (Bangalore). When I received the invitation I was more than surprised, how would anyone know that I was a chronic alcoholic? (Not that I really am). I never did contemplate to go, but then the whole thought of tasting Whiskies interested me, as I’m really not a whiskey drinker.
It rained, it poured and I was pretty damp when I got there, The Taj West End was a beautiful place. All I was thinking of was getting my hands on some good Whiskey to get me warm ! Its somewhere I’d actually take some one special. It was very in with nature with a lot of greenery.
The session started with an introduction to Johnny Walker, its history how the striding man was one of the first advertisements ever made. The rich history of one of the oldest well known brands. The session was a marketing and educational one, where we got to taste 5 different Scotch understand where each one was produced what could we expect form Whiskeys produced in different parts of Scotland. The difference between grain and malts … etc… was pretty interesting … The color of whiskeys..! It went on only for 45min but did what it was designed to do. Ensure that everyone got to taste their product when marketing for alcohol is banned ! It got people to understand what Scotch was all about… I feel it was an exceptional marketing !
An excellent experience… but would I go to the bar and order a whiskey the next time ? Well I don’t think that will ever happen unless the situation drives me to … but I wont contemplate to get myself a Johnny Walker. So the session did accomplish what it was meant to I guess!
1 comment:
One of the first ads that was aired in Beirut after the Israeli invasion recently, was a Johnnie Walker one. The ad was this very one you talk about - the man walking on the bridge and the tagline, Keep Walking, but the bridge is broken in the middle. Symbolic of Israel's bombs that targeted almost every major bridge in Beirut, so that nobody could leave. Excellent communication for one of the world's most versatile brands.
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